BENTONVILLE, ARK (AP) - Some Walmart customers soon will be able to sample a new discount item -- Walmart's own brand of wine. The world's largest retail chain is teaming up with E&J Gallo Winery of Modesto, Calif., to produce the spirits at an affordable price; in the $6-8 range.
While wine connoisseurs may not be inclined to throw a bottle of Walmart brand wine into their shopping carts, there is a market for inexpensive wine, said Kathy Micken, professor of marketing at Roger Williams University in Bristol, R.I. She said: "The right name is important." So, with that in mind, here are the top 12 suggested names for Walmart Wine:
12. Chateau Traileur Doublewide
11. White Trashfindel
10. Big Red Gulp
-9. Grape Expectations
-8. Domaine Walmart "Merde du Pays"
-6. Chef Boyardeaux
-5. Peanut Noir
-4. Chateau des Moines
3. I Can't Believe It's Not Vinegar!
-2. World Championship Wriesling
And the number 1 name for Walmart Wine...-1. Nasti Spumante